How to Upload a Video to Product Pageshopify

Over the last several years, retail has moved online at a rapid pace. Increasingly, shoppers are spending their bucks at a digital greenbacks annals instead of the real thing (and, as a issue, missing out on taking a receipt and immediately tossing it in the recycle bin).

Technology has fabricated it easier than ever to find exactly what yous demand with a few searches and clicks. You lot no longer demand to make an afternoon of information technology—you tin merely get it washed in a few minutes online.

But, the in-store shopping experience has something that the online experience does not—physicality.

In existent life, we tin turn objects around in our easily, audit their colors and textures upward close, feel their weight, and imagine how they'll fit into our homes.

Online shopping, unfortunately, cannot shell that.

Nonetheless, ecommerce stores tin do their best to judge the in-store experience by using stunning photos, detailed descriptions, and amazing videos.

#cta-visual-pb#<cta-title>Hands insert videos into any Shopify page<cta-title>With our uncomplicated drag and drop editor, you lot can add videos to whatever Shopify store.Acquire more

This is axiomatic from looking at the meridian-performing Shopify stores, like Allbirds and PANGAIA.

allbirds video homepage

Image: Allbirds

While product images and descriptions are super important, videos could make or break information technology for a sale. Let's acquire why.

In this mail, we'll cover:

  • Why adding videos to your Shopify shop is of import
  • Types of product videos you can create
  • How to add together videos to any Shopify page
  • Inserting videos on your Shopify product pages
  • Embedding videos on Shopify the easy style

We'll outset with why video is important for your store.

Why utilize video on Shopify?

People want to experience the products they are ownership. Video marketing can help bridge the gap betwixt real life and online.

One survey by RetailDive institute that the power to see, touch, and feel products rank highest amidst the reasons consumers choose to shop in a brick-and-mortar store vs. online stores.

#cta-paragraph-pb#If you are still new to Shopify, learn all the ins and outs with our Ultimate Guide to Start Selling on Shopify.

Video emulates the in-shop experience

Even the best production photos—with strong backgrounds, glorious natural light, and a loftier definition camera—are static two-dimensional views of something that lives in a real three-dimensional globe.

Videos can bring their subjects to life.

They are as close as we tin become to experiencing something for ourselves online (outside of the added dimensionality of virtual reality or fifty-fifty augmented reality).

Product videos drive conversions

Adding video to your Shopify shop makes your production pages convert more shoppers into customers.

Co-ordinate to a survey conducted by Animoto, 96% of respondents find videos helpful when deciding to buy a product online.

The same survey establish that 73% of US adults are more likely to buy later on watching a video that explains the production.

Video helps reduce returns

Even better, y'all'll see fewer returns.

One survey found that 22% of consumers cited the reason for their return was that the product received look unlike.

Also, the rate of returns from online purchases sits at 30% or more compared with less than 10% for brick and mortar stores.

returns statistics

Image: Invesp

The more than they empathise nearly your product, by way of consummate visual description, the less likely they are to render that product.

Some brands have establish success by utilizing user-generated content (UGC) to give an even more than complete agreement of their products by other customers.

This tin include images and videos, none of which you accept to make yourself (woohoo!).

Search engines love video

Pages that include video are pages that shoppers spend more than fourth dimension on.

Dwell time is an important metric for showing search engines which pages are the all-time fit for particular search queries.

If shoppers spend more than fourth dimension on your product page and don't bounciness dorsum out to Google, that page can go a bump in rankings.

Merely, your site pages aren't the simply things that can rank on Google. If your brand has a YouTube channel, your videos can show up toward the top of search results with great video SEO.

Plus, your loyal customers can share your videos to spread the give-and-take.

#cta-visual-pb#<cta-title>Easily insert videos into whatever Shopify page<cta-championship>With our unproblematic elevate and driblet editor, you tin add together videos to any Shopify store.Learn more than

Types of product videos to employ in your Shopify shop

At that place isn't merely one type of product video.

Your purpose for making the video determines the type of production video you are making (or sharing).

Product launch

When a new product drops, yous desire to get the word out.

With artsy shots and a dramatic vox-over, you tin create a powerful video to market your make new thing, driving valuable traffic in the process.

Feature announcements

When a beloved production of yours gets an update, yous bet your customers will desire to know.

Why non tell the world in the format that is easiest to eat and share?

User-generated content

Your loyal customer base is a fount of great content. You lot just demand to tap it.

Apparel brands do a cracking task of showing off all the great photos and videos that their customers add to social media. It's great exposure for your customers and your make.

But ask for permission and plaster that video where it will convert shoppers into customers.

How-to guides or product demonstrations

These videos show off the product and all it can do—be it a pair of running shoes or a java machine.

A great addition to product pages and on a YouTube channel, demo videos can be the tipping point for a shopper trying to make the decision to purchase.

Depending on the type of product and what is existence demonstrated, you can use this type of video in your content marketing strategy. How-to guides tin exist huge SEO tools.

How to add video to your Shopify shop pages

These days, nosotros all await to see videos in the product gallery.

And, that's a great identify to upload video for your Shopify shop. Just, it's just i out of many possibilities for calculation video to your store.

If you lot've spent the fourth dimension and energy creating corking product videos, you should get them out there then more than shoppers tin meet them.

So, add together video to your Shopify homepage, on production launch landing pages, on special offer pages, on product drove pages—there are so many options!

The more eyes yous can get on a really smashing video, the more than converts you are likely to become out of it.

Embedding YouTube videos on Shopify

YouTube is easily the virtually mutual platform to host your videos, so nosotros'll use information technology every bit an instance here.

Having your videos hosted on a tertiary-party hosting site like YouTube or Vimeo is recommended. So, be certain to upload your videos to one of those services earlier adding to Shopify.

Plus, it allows you to likewise market your videos from a powerful platform that can rank well on Google.

Step 1: Copy the video URL

First thing, you'll want to notice the video you want to use and copy its URL.

copy youtube url bon appetit kombucha video

Image: Bon Appetit/YouTube

While YouTube has an embed option under its sharing options, you'll want to have it elsewhere to brand certain that the embed is totally mobile responsive.

Which brings us to our adjacent step.

Step two: Brand your video responsive

Mobile responsiveness just becomes more than important with time as there are more than shoppers clicking away on their phones than always before.

To make sure your video volition reply well to a change in devices, become to Embed Responsively to create a completely responsive embed snippet code for your video.

Simply take that URL you lot copied and paste it into the field for whatever platform y'all are using. YouTube comes upwards automatically, so nosotros'll simply plug it in in that location and click Embed.

embed responsively add youtube url

Image: Embed Responsively

Step three: Copy the responsive embed lawmaking snippet

The video thumbnail will pop up with an embed snippet below information technology. Now, simply select the unabridged embed code and re-create it.

embed responsively copy embed code

Prototype: Embed Responsively

As I mentioned before, while YouTube does generate an embed code itself, it isn't the well-nigh responsive and you lot'll be glad you took the actress effort to practice information technology right.

Now, let'south get that video into your Shopify store.

Stride 4: Log into your Shopify dashboard and find your page

Log into your Shopify store and from your dashboard, navigate to Online Store > Pages.

Observe the page yous want to add your shiny new video to and click on it.

shopify dashboard online store pages

shopify dashboard pages all about kombucha page

OK, we're almost in that location. But ane more step to finish this up.

Stride five: Click the "Insert video" icon and add together embed lawmaking

On your store page, yous'll find a number of formatting icons. Click on the icon that looks like a video camera.

A modal window will pop upwardly and you lot'll paste in your responsive video embed lawmaking and click the Insert video button.

shopify page insert video icon

shopify insert video add youtube embed code

Voila—you lot've added a video to your Shopify page! Now but click Salve to make it official.

shopify page video added

#cta-visual-pb#<cta-title>Hands insert videos into any Shopify page<cta-title>With our simple drag and driblet editor, y'all can add videos to whatsoever Shopify store.Learn more

Adding video to your Shopify product page

To add video to your product pages, you can do it a few means. You tin can either add the video to your product gallery or add it to your product description.

Kickoff, y'all'll want to navigate to All products and find the product you want to video added to.

shopify dashboard all products

Starting time we'll prove you how to add together video to the gallery, and then to your production description.

How to add video to your Shopify product gallery

To add a video to your product gallery, you just go down to the Media section, click Add media from URL, and click Embed video. Insert the original video URL (no embed lawmaking needed).

shopify page embed video in product gallery

Yous tin can then elevate the video wherever y'all want in the gallery. For instance, you could put it front and eye by dragging it to the beginning of the gallery.

Remember to save your folio after making these changes and you are ready.

How to insert video into the product description in Shopify

You lot can add together video to the product description in ii ways. Yous tin only utilise the same steps I laid out above using the rich text editor.

Or you can become the HTML route to create a clear divide using the "split" command. To do this, click the <> icon to Show HTML.

shopify product page show html button

Then, after the product description text, type in <!-- divide --> followed past your video embed code.

shopify product page add split and embed code in html

At present, save your production page and your video will show upwards in your product clarification!

While it isn't also difficult to add together your videos to Shopify inside the dashboard, it isn't unproblematic (hence this whole blog mail).

There is an easier way to do this, though.

Embed videos on Shopify the easy style with Shogun

Calculation videos to your Shopify store pages is SUPER Like shooting fish in a barrel with Shogun Page Architect. Literally, drag and drop your video chemical element wherever yous want it.

To edit your product pages in Page Builder, just click Add folio on the dashboard, click into the Product tab, and detect your product past searching.

To kickoff editing in Page Architect, click Import to Shogun.

shogun page builder product page import to shogun

In one case in the editor, you tin can simply elevate and drop the video element below your product clarification, into the production gallery, higher up the product championship, whatever y'all desire.

shogun page builder add video drag and drop product page

But grab that icon and drag information technology to your desired location

shogun page builder video added controls

With the addition of your video URL, your video has been added

Once your element is in place, you just paste your video URL in the element card in the sidebar. There yous can also change video settings, like the aspect ratio and how they play.

In the Styles menu, yous tin can make changes to margins, padding, borders, and more to make it look exactly how y'all want.

No need to create a special embed lawmaking to brand your video responsive here. Information technology'due south already done.

shogun page builder video element controls and styles menus

Adding video to your store pages but got so much easier.

Your store but got more engaging

However y'all go well-nigh adding videos to your Shopify store, it is sure to have a lasting touch on your store.

As a store owner, your job is to find the about effective ways to engage and inform your customers. Video fits the bill perfectly.

And, it is key to increased sales, fewer returns, and better rankings.

If you want to customize your store pages the easy way, Shogun Page Builder tin help.

Add videos, images, sales countdown timers, maps, product collections, and then much more by simply dragging and dropping them into place. No code required.

#cta-visual-pb#<cta-title>Add together videos to your Shopify pages the like shooting fish in a barrel way<cta-title>Customize any folio with videos by using Shogun Folio Builder to only elevate and drop them into identify.Learn more

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Source: https://getshogun.com/learn/shopify-insert-video

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